Gerardo Russillo Lab's fundamental principle is to enhance the natural beauty in each person and bring out the beauty of the customer's evolutionary stage at that precise moment.

Gerardo’s goal is to rediscover and redefine the meaning of the word beauty.

He proposes an image of natural, concrete, and authentic beauty far from the fake and stereotyped models imposed on us every day, online and offline. Indeed, this creates a huge gap that is the source of anxiety, insecurities, and low self-confidence. The protagonists of the video are authentic beauties, five women and a man, each carrying a note of particularity. That is why we chose them: to talk about Gerardo and his work.

At Gerardo Russillo Lab, we tell stories of beauty: yours, the one in you, and the one around you.